Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


50th Annual Convention; Philadelphia, PA; 2024

Event Details

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Invited Tutorial #145
CE Offered: BACB
SQAB Tutorial: Integrating Discounting and Demand: Finding a Common Language Between Behavioral Economic Frameworks and Modeling Strategies
Saturday, May 25, 2024
4:00 PM–4:50 PM
Convention Center, 300 Level, Ballroom A
Area: SCI; Domain: Theory
BACB CE Offered. CE Instructor: Mark Justin Rzeszutek, Ph.D.
Chair: Bethany R. Raiff (Rowan University)
Presenting Authors: : MARK JUSTIN RZESZUTEK (University of Kentucky)

Within the domain of behavioral economic decision-making, there are two parallel but distinct frameworks of reinforcer valuation. The first is discounting, a description of the change in subjective value of a commodity as its receipt becomes more delayed, uncertain, or changed by some other factor. The second is demand, a description of the effort an organism will expend to defend its consumption of a commodity as the cost of that commodity increases. Both discounting and demand use well established quantitative models to describe behavior, but analyses are typically treated as one or the other based on the methodology used. Thus, the purpose of this tutorial is to overview similarities and differences between quantitative models of discounting and demand and how the two can be integrated when more than one functional form is suspected to underlie data with multiple factors. This will be accomplished by identifying common parameter interpretations, correlations between different parameter estimates, and how these models can be combined to describe data that encompasses two or more independent variables. Finally, how various quantitative models can be used to identify commonly used metrics in demand and discounting will be demonstrated.

Instruction Level: Basic
Target Audience:

Graduate students, basic researchers, translational researchers, and those interested in using behavioral economic models to describe behavior.

Learning Objectives: At the conclusion of the presentation, participants will be able to: (1) Compare and contrast discounting and demand as measures of reinforcer valuation, (2) identify commonalities across quantitative models of discounting and demand as well as their estimates, (3) adjust different functional forms of discounting and demand to have similar interpretations across datasets.
MARK JUSTIN RZESZUTEK (University of Kentucky)
Dr. Rzeszutek is a postdoctoral scholar in the Healthier Futures Lab at the University of Kentucky. He completed a B.A. in Comprehensive Psychology from Wilfred Laurier University, an M.S. in Applied Behavior Analysis from St. Cloud State University, and a Ph.D. in Psychology from Western Michigan University. His current research focuses on methodologies in the quantitative analysis of behavior and using behavioral economics to better understand the relationship between alcohol use and suicidal thoughts and behaviors.



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