|BehaviorPreneur: Creating Value and Differentiating Your Business|
|Monday, May 28, 2018|
|12:00 PM–12:50 PM |
|Manchester Grand Hyatt, Seaport Ballroom C|
|Area: PRA/OBM; Domain: Service Delivery|
|CE Instructor: Gianna Biscontini, M.A.|
|Chair: Gianna Biscontini (Biscontini Behavior)|
|PAULO AGUIRRA GAMEIRO (Bx+)|
|GIANNA BISCONTINI (Biscontini Behavior)|
|ANDRES CHAVEZ (BehaviorMe, Inc.)|
The global rise of entrepreneurship has left no stone unturned. Behavior analysts are now well-positioned to start their own companies due to several factors: a demand for services that increases the supply, possession of credentials within a field that is increasingly finding new applications and a small population of individuals providing models for how to break out into other markets. Moreover, encouraging and educating aspiring entrepreneurs to develop ethical, successful businesses is advantageous for the growth and dissemination of behavior analysis, as we are able to dismantle our stereotypes and redefine the field. In this panel, each contributor offers their own experience and resources on the topics of marketing, branding, financial logistics, ethical scaling and creating a purpose-driven niche.
|Instruction Level: Basic|
|Target Audience: |
Behavior Analysts in Practice, including but not limited to those with credentials from the Behavior Analyst Certification Board (BACB).
|Learning Objectives: Identify strategies for scaling your business ethically. Identify the difference between creating a business and entrepreneurship. Identify strategies for advancing behavior analysis into novel markets.|
|Keyword(s): Dissemination, Entrepreneurship, Ethics, OBM|