Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


44th Annual Convention; San Diego, CA; 2018

Event Details

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Symposium #269
CE Offered: BACB
It's All in How You Package It: The Impact of Different Methods of Disseminating ABA to the General Public
Sunday, May 27, 2018
12:00 PM–12:50 PM
Manchester Grand Hyatt, Harbor Ballroom C
Area: TBA/CSS; Domain: Applied Research
Chair: Lilly Alejandra Flores-Fiumara (The Chicago School of Professional Psychology)
Discussant: Melissa R. Nosik (Behavior Analyst Certification Board)
CE Instructor: Melissa R. Nosik, Ph.D.

In spite of the growing knowledge and application of the scientific principles of behavior, these principles have not been extensively disseminated to the general population (Carr & Fox, 2009). The use of current technology to enhance the dissemination of ABA has been proposed by behavior analysts in the past (Axelrod, Moyer, & Berry, 1990; Plaud, 1996), and many behavior analysts have advocated for the use of conversational language rather than technical language (Bailey, 1991; Binder, 1991; Foxx, 1996; Lindsley, 1991; Rolider, Axelrod, & Van Houten, 1998). More research is needed to assess the impact of language used for disseminating ABA within specific cultural groups. Additionally, it is important to investigate what modalities (e.g., YouTube videos, interactive presentations, presentation slides, etc.) are most impactful in helping the general public learn about Applied Behavior Analysis (ABA), as well as which modalities lead to individuals making favorable statements about ABA. This symposium presents the findings from recent studies that assessed the perspectives of adults who were not affiliated with ABA, and explores the potential utility of Internet videos, presentation slides, and interactive exercises to disseminate key concepts related to ABA.

Instruction Level: Basic
Keyword(s): African American, Disseminating ABA, General public, YouTube videos
Target Audience:

This symposium is appropriate for BCBAs and BCaBAs

Learning Objectives: Following this presentation, attendees will be able to: 1) Describe the critical variables involved in videos, PowerPoint presentations, and active response activities as they relate to disseminating ABA. 2) Select advantages and disadvantages of technical and conversational language in disseminating ABA. 3) State several considerations related to disseminating ABA to specific cultural groups.
Disseminating Applied Behavior Analysis: The Effects of Using YouTube Videos on the Public's "Like" and "Dislike" Responses About Applied Behavior Analysis
HITOMI WADA (Instructional ABA Consultants), Fawna Stockwell (Upswing Advocates; The Chicago School of Professional Psychology), Ashley E. Bennett (Touchstone Health Services)
Abstract: The present study utilized YouTube videos covering various topics related to ABA, and videos used either technical language or conversational language to describe behavioral principles. While watching each video, participants from the general public made "like" and "dislike" responses using a keyboard. Results showed that, with the exception of one participant, all of the participants' self-reported attitudes toward ABA became more favorable after watching the videos. The majority of participants showed increases in correct responses to factual questions about ABA from pretest to posttest. Participant ratings were generally favorable across all videos, and the results showed nuanced responding with regard to preferences for technical language as compared to conversational language.

The Effects of Different Multimedia Presentations About Applied Behavior Analysis on the Responding of African American Adults

MAYA WILLIAMS (Helping Hand Center), Fawna Stockwell (Upswing Advocates; The Chicago School of Professional Psychology), Ashley E. Bennett (Touchstone Health Services)

The current study examined the effect of three different multimedia presentations about applied behavior analysis (ABA) on the responding of African American adults. Assessments measured participants' levels of factual knowledge about ABA before and after each presentation, which included two PowerPoint presentations (one interactive, one non-interactive) and an emotional narrative video about ABA. Participants responded to questions about their evaluations of each of the three presentation styles, as well as a final questionnaire comparing all three presentations. The results showed that all participants felt more informed about the field of ABA after participating in the study and that the majority of participants would recommend ABA therapy to their future colleagues, clients, family, and friends based on the presentations in the study. Additionally, correct responding on the post-assessment increased as a result of the successive presentations for the majority of participants, with the two PowerPoint presentations showing similar levels of effectiveness. Overall, the participants showed a slight preference for the Colorful Interactive presentation, which included videos of various ABA concepts and a response card activity. Implications for dissemination of ABA to the African American community will be discussed within the context of the study's results.




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