Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


49th Annual Convention; Denver, CO; 2023

Event Details

Previous Page


Invited Paper Session #165
CE Offered: BACB
Skinner’s Pragmatic Science and Engineering of Behavior Change
Sunday, May 28, 2023
10:00 AM–10:50 AM
Hyatt Regency, Centennial Ballroom D
Area: PCH; Domain: Theory
Chair: Caio F. Miguel (California State University, Sacramento)
CE Instructor: Guy Bruce, Ed.D.
Presenting Author: GUY BRUCE (Appealing Solutions, LLC)

Skinner’s pragmatic approach is the tap root of the pragmatic tree of knowledge. It is the source of the scientific and engineering methods which have allowed practitioners to both predict and control behavior change and help clients achieve their behavior change goals. This talk will provide a brief history of Skinner’s pragmatic approach, contrasting it with dogmatic approaches, and describing its benefits for both practitioners and their clients.

Instruction Level: Basic
Target Audience:

Scientists and Engineers of behavior change who are interested in learning about Skinner’s pragmatic approach.

Learning Objectives: 1. Given examples of pragmatic and dogmatic approaches to the science and engineering of behavior change, learners will select the appropriate term for each example. 2. Given examples of pragmatic and dogmatic organizational practices, select pragmatic or dogmatic. 3. Given examples of the responses of engineers and technicians to human performance problems, select engineer or technician. 4. Given the name of the provider function, select the appropriate recipient functions. 5. Participants will describe examples of pragmatic or dogmatic processes at their organizations.
GUY BRUCE (Appealing Solutions, LLC)
Since earning his Ed. D. in Educational Psychology from the Behavior Analysis in Human Resources program at West Virginia University, Dr. Bruce has taught behavior analysis in both undergraduate and graduate programs and consulted with variety of organizations, including BellSouth, Crystal River Nuclear Power, Delta Faucet, Dearborn Financial, Mayo Hospital, and Waddell & Reid Financial Services. He is the author of “Instructional Design Made Easy,” a workbook for designing more efficient training programs and EARS, a data-based, performance-engineering process that can be used to improve organizational performance at the system, process, and individual levels, so that organizations can achieve desired results. In addition to conducting workshops on the application of organizational performance engineering to change how providers work together, so that every client or student makes efficient progress, he is currently working on ProgressCharter, a mobile/web application that will facilitate implementation of the EARS Process: 1) Evaluate Student Progress; 2) Analyze Provider Performance Problems; 3) Recommend Changes in Provider Resources, Training, and Management, and 4) Solve Provider Performance Problems by Designing and Implementing Recommended Solutions.



Back to Top
Modifed by Eddie Soh