Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


45th Annual Convention; Chicago, IL; 2019

Event Details

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Invited Panel #487
Science Communication and Behavior Analysis: Correcting Missed Opportunities
Monday, May 27, 2019
12:00 PM–12:50 PM
Swissôtel, Concourse Level, Zurich D
Area: SCI; Domain: Service Delivery
Chair: Jonathan W. Pinkston (Western New England University)
CE Instructor: Jonathan W. Pinkston, Ph.D.
Panelists: MATTHEW NORMAND (University of the Pacific), RYAN O'DONNELL (RYANO, LLC), MATTHEW CICORIA (Positive Behavioral Outcomes, LLC)

Behavior analysts have long lamented the relative ignorance from the general public regarding our science. While the field has made efforts to address our dissemination, many still believe we have much work to do. On the contrary, other disciplines within the social and behavioral sciences have captured public interest, leveraging social media to garner attention and disseminate to large audience. Many of these audiences include stakeholders and policymakers with the power and authority to bring scientific influences into the mainstream. Despite a relative dearth of behavior analysts on social media platforms, there is a small group of highly effective communicators that have tips and strategies to share. This panel includes three effective behavioral science communicators who will share their experiences and expertise in the hopes of promoting others to more effectively communicate their own work in behavior analysis.

Instruction Level: Basic
Target Audience:

Board certified behavior analysts; licensed psychologists; graduate students.

Learning Objectives: At the conclusion of the presentation, participants will be able to: (1) describe current limitations in behavior analyst’s science communication, (2) describe contemporary methods of engaging the public with science communication via social media, and (3) operationalize ways behavior analysts can change their dissemination tactics to better communicate science.
MATTHEW NORMAND (University of the Pacific)
Dr. Normand is a Professor of Psychology at the University of the Pacific and serves on the Board of Directors of the Society for the Experimental Analysis of Behavior. His primary scientific interests, broadly defined, are the application of basic behavioral principles to problems of social significance (including obesity and community health issues), verbal behavior, and the philosophy and methodology of science. He is the former editor of The Behavior Analyst, a former associate editor for the Journal of Applied Behavior Analysis, The Behavior Analyst, The Analysis of Verbal Behavior, and Behavior Analysis in Practice. Currently, he serves as an associate editor for the European Journal of Behavior Analysis and is on the editorial boards of Behavioral Interventions, The Analysis of Verbal Behavior, Behavior and Philosophy, and Behavior Analysis: Research and Practice. Dr. Normand was the 2011 recipient of the B. F. Skinner New Researcher Award from the American Psychological Association (Div. 25).
Hey, I'm Ryan. I usually go by Ryan O or RYANO. I hail from northern Nevada in the grungy, yet surprisingly classy, (and newly renovated) Reno, Nevada . I like my climate like I like my data: evolving, uncompromising, and progressive. I am a master of science; that is, I have an M.S. in Applied Behavior Analysis, however my interests have grown to include many other interests, including entrepreneurship and capturing perspectives and stories through various mediums. These interests and skills have allowed me to work with a lot of great people. I've started three businesses, started numerous active joint venture agreements, a behavioral think-tank, a podcast, a professional development movement, helped organizations that support people with Intellectual Disabilities, to list a few. Currently I am on a "gap year" creating content about behavior analysis as I ready for my next venture in 2019. I focus outside this role on building a community of thought leaders and doers to create content that increases the transparency of behavior analytic technologies with the hopes of creating a platform that truly saves the world. My interests are all over, from artificial intelligence and machine learning applications to the theory and philosophy behind Why We Do What We Do ( In my spare time you can find me consuming social media, prepping/climbing a giant mountain, or walking around with my camera in my hand (and, occasionally, all simultaneously). Connect with me personally on most all social platforms via @TheDailyBA and @TheRyanoDotCom and let me know what drives you to pursue the Behavior Analysis vision.
MATTHEW CICORIA (Positive Behavioral Outcomes, LLC)
Matt Cicoria is a behavioral and educational consultant in private practice, providing services to school and community settings in New Hampshire and Vermont. Matt earned his B.A. in Psychology at the University of New Hampshire, and then his M.S. in Psychology at Auburn University under the supervision of Dr. Jim Johnston. After graduate school, Matt went to work in the field of Developmental Disabilities, with tenures at large organizations such as AdvoServ and the Institute of Professional Practice. In 2002, Matt earned his BCBA certificate, and in 2007, he started his independent consulting practice, Positive Behavioral Outcomes, LLC. His clinical interests include the assessment and treatment of problem behaviors in public school settings, Acceptance and Commitment Therapy, and Precision Teaching. As a dissemination project, Matt created The Behavioral Observations Podcast, in February of 2016. The podcast publishes long-form interviews with leading behavior analysts, in which current topics in the field are discussed in a casual format. Since its inception, the show has been downloaded over three-quarters of a million times, and has reached audiences in over 100 countries. Matt, along with Dr. Lisa Britton, has co-authored the forthcoming book, Remote Fieldwork Supervision for BCBA© Trainees.



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