Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


45th Annual Convention; Chicago, IL; 2019

Event Details

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Panel #359
CE Offered: BACB
What if Behavior Analysts Ran Facebook?: Using Behavioral Principles to Study and Improve Social Media Interactions
Sunday, May 26, 2019
6:00 PM–6:50 PM
Fairmont, Lobby Level, Cuvee
Area: CSS/OBM; Domain: Translational
CE Instructor: Todd A. Ward, Ph.D.
Chair: Jonah David McManus (University of Louisiana in Lafayette)
TODD A. WARD (bSci21 Media, LLC)
MAN-PUI CHAN (University of Illinois at Urbana-Champaign)
SCOTT HERBST (Six Flex Training)

Behavior analysis has a specific commitment to establishing principles of behavior that generalize to allow for prediction and influence of a number of distinct behaviors across a range of contexts. One of the newest contexts we are having to contend with is that of social media platforms. These come in a variety of forms and serve numerous expressed purposes, some unintended and potentially problematic. At the individual level, the rise of social media has introduced a host of concerns regarding adolescent exposure to abusive or coercive interactions. Further, social media platforms have been implicated in terms of their considerable influence on the current political climate, including influence of voter behavior. Behavior analysis has much to offer on how to investigate functional relations between social media contexts and user behaviors of social relevance. Yet, our contribution has been limited. Panelists will discuss behavior analysis might approach the study the complex world of social media so as to understand and improve it.

Instruction Level: Basic
Target Audience:


Learning Objectives: Social media
Keyword(s): digital, online interactions, research, social media



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