In recent years, the demand for behavior-analytic services in the treatment of autism and related disorders has undoubtedly resulted in the formation of many new business ventures focused on the delivery of such services. Some behavior analysts, however, are starting or running businesses that are behaviorally oriented, but not focused exclusively on clinical services. Like any entrepreneur, these behavioral entrepreneurs face challenges in areas such as business planning and strategy, marketing and branding, technology and innovation, financing, customer support, intellectual property, operations, and more. What advantages does a background in behavior analysis offer such entrepreneurs in dealing with such challenges? What additional challenges do behavior-analytic small businesses face? How do behavioral entrepreneurs use data and contingency analyses to guide their businesses? The panelists will address such questions and describe how they built and grew their businesses. Audience members will be encouraged to ask questions, offer their own experiences, and participate in a discussion designed to help any behavior analyst pursuing or considering entrepreneurship.