Despite years of dissemination effort on our part, a National Medal of Science for Skinner, and impressive generality, replication, and application, operant and Pavlovian learning principles still frequently get ignored in mainstream psychology, minimized or misrepresented in texts, and only spottily incorporated into relevant related disciplines. Meanwhile, we’re losing basic positions at research universities. The goal of this meeting will be to start creating a strategic plan for the integration/reintegration of basic operant principles into mainstream psychology and underrepresented interdisciplinary areas - taking advantage of high-profile supporters in those areas, among other methods. Let's assess where we are now (good news as well as bad), where we want to end up, and how we might realistically overcome the many barriers to getting there. Andy Lattal and Ray Pitts will serve as co-chairs.