Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


41st Annual Convention; San Antonio, TX; 2015

Event Details

Previous Page


Symposium #466
Bringing the Dissemination of Behavior Analysis into the 21st Century
Tuesday, May 26, 2015
11:00 AM–11:50 AM
207B (CC)
Domain: Service Delivery
Chair: Elizabeth Fontaine (The Chicago School)
Abstract: The use of online media has increased significantly in the last decade. Even our parents now have Facebook pages and just about everyone has a smart phone with the ability to access the internet in any location. Facebook, Twitter, and YouTube now are among the most frequently visited webpages in the world and for better or worse, it appears that online media is here to stay. As society changes the way it obtains and shares information, so too must professional and scientific disciplines update their means of communication and education. This is especially important for the field of behavior analysis which often misunderstood and largely underrepresented among the general public. At present, however, behavior analysis has barely begun to scratch the surface of this new, potentially powerful vehicle for dissemination. The following presentations seek to shed light on how online media can be used within the field, as well as describing some specific steps, considerations, and possible limitations of the use of online media as a dissemination tool.
Disseminating Behavior Analysis Through the Use of Facebook and Twitter
Abstract: Although many behavior analysts have developed effective behavioral technologies, dissemination of information about behavior analysis has not been largely successful. Dissemination of behavior analysis is important for the science to grow and reach larger audiences. Promoting behavior analysis in a positive and accurate point of view to help society realize the potential of the science is an important part of disseminating behavior analysis. The use of social media, specifically Facebook and Twitter may be a more effective means of promoting behavior analysis than other avenues, such as books, newspapers and radio. Social media has become ever present and important for content sharing. Currently, behavior analysts use Facebook and Twitter to target a small community that includes those who are already in the field of behavior analysis, are interested in the field, or are families looking for support. Despite the popularity and worldwide use of social media, it remains an untapped resource for publicizing behavior analysis. This presentation will explore ideas for using Facebook and Twitter to effectively disseminate behavior analysis.
Using YouTube to Disseminate Behavior Analysis
CAMERON MITTELMAN (The Chicago School of Professional Psychology)
Abstract: Dissemination of the science of behavior analysis is one of the most important responsibilities for a behavior analyst. Dissemination is even included in the BACB guidelines for responsible conduct. Despite this, behavior analysis has not reached the level of mainstream awareness many other scientific disciplines enjoy. Many of the methods commonly used for dissemination are often target specific audiences or are presented in ways that are not easily accessible to the general public. Online video, or more specifically YouTube, is a potentially powerful medium for dissemination that has yet to be tapped into by the field of behavior analysis. The following presentation will describe the many advantages of using YouTube to communicate behavior analysis that are not afforded by traditional means of dissemination. Several considerations and recommendations for the behavior analyst wishing to create and release videos through YouTube will also be presented. Finally, possible limitations of YouTube-based dissemination will be discussed, as well as potential ways to address them.
The Effect of Different Presentations on Participants’ Evaluations and Knowledge about Applied Behavior Analysis
EMILY SCHECHTER (The Chicago School of Professional Psychology)
Abstract: The proposed study examined the effect of different multimedia presentations on the evaluative statements of psychology graduate students in the Chicago area as well as individuals from the general public across the United States. Participants completed an online pretest and posttest to assess their repertoire of factual knowledge about Applied Behavior Analysis (ABA), as well as a pretest and posttest free-write of evaluative statements. Participants viewed three presentations related to ABA: an emotional narrative, a factual PowerPoint presentation, and a video of ABA provider perspectives. Participants responded to questions about their evaluations of each of the three presentation styles, and completed a final questionnaire on which they compared all three presentations. The results will show whether participants’ factual knowledge about ABA increases as a function of one or more presentations, if there is a change in their number of positive and negative statements about the field of ABA, as well as which presentation style participants view as the most effective for disseminating information about the field of ABA.



Back to Top
Modifed by Eddie Soh