This talk focuses on the roles and responsibilities of behavior analysts in the dissemination of Applied Behavior Analysis and research through social media. The Professional and Ethical Compliance Code for Behavior Analysts explicitly states that it is the responsibility of all behavior analysts to promote the field through all available mediums, which includes social media. Behavior analysts and those seeking certification currently use social networks--such as Facebook, Twitter, and Pinterest--to seek advice on degree programs in behavior analysis, dissemination, and clinical practice. While it is common for behavior analysts to seek the advice of those with more experience or different expertise when developing treatments, it is important to ensure that confidentiality breaches, among other ethical issues, do not occur. The behavior of this verbal community is discussed to ensure that no harm is done to clients or to the field of behavior analysis. Enforcement of the compliance code, as of January 2016, calls for a review of acceptable practices for dissemination of Applied Behavior Analysis through social media.