Behavior analysts have made an enormous impact in the treatment of autism and related disabilities, but what about other areas? Behavior analysts are trained to understand behavior and the conditions under which is it governed. However, how does this repertoire position a behavior analyst to practice in other markets, such as health, sports, fitness and nutrition? This panel will explore several key questions related to entrepreneurship in health, sports and fitness; such as how to transition into new markets? What skill sets and/or certification are needed to practice? How to network and build relationships with professionals outside of behavior analysis? With a focus on building a business in health, sports, fitness and nutrition, each panelist will contribute their own unique experiences as it pertains to entrepreneurship, networking, education and self-management.