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Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.

Call for Papers:

Special Issue of The Behavior Analyst on Behavioral Economics in Consumer Behavior Analysis


In a post-industrial society, the primary economic activity is consumption, not production. Consumer behavior analysis draws on behavior analysis, behavioral ecology, behavioral economics, and marketing science to further understanding of all aspects of consumption (Foxall, 2001, 2002; Hantula & Wells, 2013). This special issue is intended to provide timely reviews of the research programs underway in this fast-growing subdiscipline and to showcase new developments and theoretical advances. Quantitative research reviews, meta-analyses, conceptual papers, and theoretical treatises are appropriate. Contributions are invited that employ the underlying intellectual frameworks and show how they combine to further consumer research. Papers that do not employ multiple perspectives are not likely to be reviewed positively.


This special issue seeks to publish papers that clearly make contact with diverse literatures and show how they inform, advance, and refine consumer behavior analysis. Submissions should especially demonstrate the contributions of operant behavioral economics (Foxall, 2015) to consumer psychology and marketing. The behavioral foundations of this research may be found in the following papers: Foxall, 2001; DiClemente & Hantula, 2003; Foxall, 2010; Hantula, 2012; Herrnstein, 1990; and Hursh, 1980, 1984. However, the scope of the special issue is wide (see The Routledge Companion to Consumer Behavior Analysis [Foxall, 2016] for an up-to-date indication of the range of possibilities).


Inquiries concerning possible submissions are encouraged and should be sent to the editor, by Gordon R. Foxall (Cardiff University), at


Papers should be approximately 20 manuscript pages (excluding tables, figures, and references) and conform to the requirements for submissions to The Behavior Analyst*. It is recommended that papers be professionally proofread prior to submission.


Papers should be submitted via the online manuscript submission system:


The closing date for submissions is December 31, 2016.


*Please indicate in your cover letter that the submission is for the special issue on behavioral economics in consumer behavior analysis.



DiClemente, D. F., & Hantula, D. A. (2003). Applied behavioral economics and consumer choice. Journal of Economic Psychology, 24(5), 589–602.


Foxall, G. R. (2001). Foundations of consumer behaviour analysis, Marketing Theory, 1, 165–199.


Foxall, G. R. (2002). Consumer behaviour analysis: Critical perspectives in business and management. London, England, and New York, NY: Routledge.


Foxall, G. R. (2010). Invitation to consumer behavior analysis. Journal of Organizational Behavior Management, 30(2), 92–109.


Foxall, G. R. (2015). Operant behavioral economics. Managerial and Decision Economics. doi: 10.1002/mde.2712


Foxall, G. R. (2016). The Routledge companion to consumer behavior analysis. London, England, and New York, NY: Routledge.


Hantula, D. A. (2012). Consumers are foragers, not rational actors: Towards a behavioral ecology of consumer choice. In V. Wells & G. Foxall (Eds.), Handbook of developments in consumer behaviour (pp. 549–577). Northampton, MA: Edward Elgar Publishing.


Hantula, D. A., & Wells, V. K. (Eds.) (2013). Consumer behavior analysis: (A) rational approach to consumer choice. London, England, and New York, NY: Routledge.


Herrnstein, R. J. (1990). Rational choice theory: Necessary but not sufficient. American Psychologist, 45, 356–367.


Hursh, S. R. (1980). Economic concepts for the analysis of behavior. Journal of the Experimental Analysis of Behavior, 34(2), 219–238.


Hursh, S. R. (1984). Behavioral economics. Journal of the Experimental Analysis of Behavior, 42(3), 435–452.


Modifed by Eddie Soh