Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


48th Annual Convention; Boston, MA; 2022

Event Details

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B. F. Skinner Lecture Series Paper Session #261
CE Offered: PSY/BACB
Embedding Behavior into an Organization: A Blueprint for Success
Sunday, May 29, 2022
12:00 PM–12:50 PM
Ballroom Level 3; Ballroom East/West
Area: OBM; Domain: Theory
Chair: Nicole Gravina (University of Florida)
CE Instructor: Nicole Gravina, Ph.D.
Presenting Authors: ALAN CHEUNG (Costain), CLAIRE FRYER (Costain)

Alan and Claire will share Costain’s behavioural journey over the last 15 years. They will talk about the importance and challenges of keeping on the path and share how Costain has successfully managed to roll out and embed a truly sustainable behavioural safety programme, which has been designed to address the specific issues of a continually changing workforce, with multiple business sites and varying project durations. They will speak about the importance of the programme achieving Platinum Accreditation Status with the Cambridge Center for Behavioral Studies and how one of the keys to success has been to ensure that the programme is and remains a leadership focused programme that looks at making things simple, getting the simple things right, and providing outreach to their supply chain and clients. Alan and Claire will share real examples of the tools they use, how they apply it to all aspects of Costain, including wellbeing, carbon, IT security, quality and change management, where they are going next, and how the programme has moved from behavioural safety to behavioural management and more importantly to behavioural leadership.

Instruction Level: Intermediate
Target Audience:

OBM researchers, practitioners, business owners, safety professionals. 

Learning Objectives: At the conclusion of the presentation participants will be able to: (1) describe the key components of a practical behavioural management programme; (2) apply behaviorally sound approaches for workplaces with transient workforces; (3) utilize simple and effective behavioural management tools and techniques in the workplace.
Alan is operationally responsible for the Safety, Health and Environmental (SHE) performance of Costain, this includes responsibility for a team of 160 SHE Professionals and a team of 12 Behavioural Management Professionals. Alan has been instrumental in the development and implementation of the Costain Behavioural Safety (CBS) Programme, which began in 2006. In 2011 he successfully took the CBS Programme through third party accreditation with the Cambridge Center for Behavioral Studies, making CBS the first third party accredited behavioural safety programme in the UK. In 2018 CBS was re-accredited for the third time and became one of only two programmes to achieve Platinum Status. In 2010 he developed a Behavioural Management Consultancy for Costain which helps clients apply the principles of behavioural science to improve all aspects of their business. Costain is a smart infrastructure solutions company, based in the United Kingdom, whose purpose is to improve people's lives by deploying technology-based solutions to meet urgent national needs across the UK's energy, water and transportation infrastructures. The company turns over c£1.0Bn per year delivering integrated consulting, complex project delivery, technological solutions and operations and maintenance services to major blue-chip customers in targeted market sectors such as highways, rail, water, power, nuclear and oil and gas. Alan has a degree in Civil Engineering from Loughborough University, is a Chartered Civil Engineer and Member of the Institution of Civil Engineers and has over 30 years’ experience of working in the UK Construction Industry.

Claire Fryer is the Director of Behavioural Management and leads the team of Behavioural Management Team of consultants, practitioners, coaches, and advisers. She also leads the external consultancy, working closely with clients and specialises in the design and delivery of behaviourally sound programmes using accelerated learning techniques. She has over 20 years’ experience in the practical application of behavioural science and coaching principles to improve business and individual performance. Claire regularly presents at conferences, including Highways UK with Highways England Social Research and Behavioural Change Team, and in 2019 the UK Project Controls Expo, which focussed on leadership behaviours, exploring aspects such as the culture created during project revies and the impact of behaviour on programme delivery. She has played a key role in how the Costain behavioural programme has moved from Safety through to Management and through to Leadership. She has been an executive coach since 2004, blending traditional coaching techniques with applied behavioural science.




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