Embedding Behavior into an Organization: A Blueprint for Success
Claire Fryer (Costain)
B. F. Skinner Lecture Series Paper
OBM
Biography:Claire Fryer is the Director of Behavioural Management and leads the team of Behavioural Management Team of consultants, practitioners, coaches, and advisers. She also leads the external consultancy, working closely with clients and specialises in the design and delivery of behaviourally sound programmes using accelerated learning techniques. She has over 20 years’ experience in the practical application of behavioural science and coaching principles to improve business and individual performance. Claire regularly presents at conferences, including Highways UK with Highways England Social Research and Behavioural Change Team, and in 2019 the UK Project Controls Expo, which focussed on leadership behaviours, exploring aspects such as the culture created during project revies and the impact of behaviour on programme delivery. She has played a key role in how the Costain behavioural programme has moved from Safety through to Management and through to Leadership. She has been an executive coach since 2004, blending traditional coaching techniques with applied behavioural science.
Abstract: Alan and Claire will share Costain’s behavioural journey over the last 15 years. They will talk about the importance and challenges of keeping on the path and share how Costain has successfully managed to roll out and embed a truly sustainable behavioural safety programme, which has been designed to address the specific issues of a continually changing workforce, with multiple business sites and varying project durations. They will speak about the importance of the programme achieving Platinum Accreditation Status with the Cambridge Center for Behavioral Studies and how one of the keys to success has been to ensure that the programme is and remains a leadership focused programme that looks at making things simple, getting the simple things right, and providing outreach to their supply chain and clients. Alan and Claire will share real examples of the tools they use, how they apply it to all aspects of Costain, including wellbeing, carbon, IT security, quality and change management, where they are going next, and how the programme has moved from behavioural safety to behavioural management and more importantly to behavioural leadership.