Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.

46th Annual Convention

Sponsorship and Marketing Opportunities

 

Maximize Your Investment!

 

Download the Sponsorship and Marketing Order Form.

 

Why Sponsor?

ABAI’s annual convention is the top event in behavior analysis. Becoming a convention sponsor maximizes your brand visibility, allows you to advertise as a trusted partner in the field, and puts your company in front of current and future decision-makers: more than 5,000 practitioners, educators, researchers, and students. Opportunities are limited, so confirm your sponsorship today.

 

Sponsors receive the following:

  • Acknowledgment logo in pre-event emails to more than 40,000 contacts, including more than 7,000 members
  • Acknowledgment logo in the convention program book
  • Acknowledgment logo in the program addendum
  • Acknowledgment logo on the convention exhibitor/sponsor web page
  • Listing on our custom-branded mobile app sponsor page
  • Acknowledgment in the pre-convention issue of Inside Behavior Analysis, provided to more than 7,000 ABAI members (deadlines apply)
  • And more—depending on sponsorship

 

Create a package and save!

Maximize your exposure and take advantage of quantity discounts with a customized package. Call 269-762-5317 to arrange details.

 

Select the best option to supplement your exhibit experience and highlight your brand.

 

Pre-Event Opportunities

 

Virtual Event Bag Sponsor (multiple opportunities available)

Investment: featured placement—$1,500 (top of the bag, only 4 available); regular placement—$1,000

 

What is a virtual event bag? A central hub of custom-branded landing pages—delivering measurable results. According to Virtual Event Bags and EVENT MB statistics show that 65% of attendees visit the bag, 46% view placements, and 35% take action.

 

Sponsorship includes the following:

  • Sponsor-created landing page to feature options for engaging attendees across multiple devices and with no app to download. (Final page must be approved by ABAI.)
  • Attendee access before, during, and after the event.
  • Marketing throughout pre-convention promotions and during event wrap-up and highlights.
  • Options to include an advertisement, a discount or event special, a voucher for attendees to turn in at your booth, a giveaway, or an embedded video.
  • Real-time ROI analytics.

 

Mobile Event App Sponsor (exclusive sponsorship)   

Investment: $15,000

 

Mobile app sponsorship provides maximum exposure. The app keeps attendees connected, engaged, and informed. This tool provides access to all convention details including exhibitor and sponsor directory, booth listing, session information, social media, alerts, and much more. Your company logo will be seen thousands of times before, during and after the convention. Our data show that for ABAI’s past three events more than 80% of attendees used the app, with almost 700,000 individual views.

 

Mobile App Rotating Banner Sponsor (limited opportunities)   

Investment: $3,000

 

Mobile app banners are highly visible and a constant presence on the event app; their rotating movement draws users’ eyes regularly. In addition, users may click the banner to be directed to your company website.

 

Special Event Sponsors

 

ABAI Social (exclusive sponsorship) SOLD

Investment: $7,500 each

 

This opportunity allows your company prime visibility during the ABAI social on the final night of the convention. Attendees will enjoy entertainment and a cash bar while networking and unwinding.

 

Sponsorship includes the following:

  • Acknowledgment logo on signage at the social
  • Logo as a rotating image on the ABAI home page 2 months before the convention
  • Logo paired with ABAI’s logo (in a step and repeat pattern) on the backdrop in the ever-popular photo booth
  • Logo on photo strips
  • Recognition from the podium at the social
  • Invitation to registrants from sponsor and ABAI just prior to the event (ABAI to send email with a link to the sponsor’s website)

 

International Reception Sponsor SOLD

Investment: $10,000

 

Welcome attendees to Washington, DC, during the International Reception on Friday, May 22. This event is a great way for attendees to start off the convention and network.

 

Sponsorship includes the following:

  • Hearty hors d'oeuvres
  • Cash bar
  • Listing as International Reception sponsor in all pre-convention print/digital material
  • Acknowledgment logo on signage at the reception
  • Verbal recognition at the reception
  • Table at the entrance to the room
  • Invitation to registrants from sponsor and ABAI just prior to the event (ABAI to send email with a link to the sponsor’s website)

 

Additional On-Site Opportunities

 

Vendor Informational Session

Investment: $800

 

Twenty-minute informational sessions allow time to educate attendees on your products or services. Sessions will be listed in the program book if sponsorships are secured by January 3, 2020, and promoted through the convention app.

 

Convention Tote Bag—Go Green! (co-sponsorship)

Investment: $5,500 partnered (minimum 4 co-sponsors required); $25,000 (exclusive sponsorship)

 

Each attendee will receive a reusable tote bag. Spread your message globally with your company’s logo on a bag that attendees will use time and again—be remembered long after the convention.

 

Badge Lanyards (exclusive sponsorship) SOLD

Investment: $12,000

 

Go green! Provide recycled-bottle badge lanyards with your logo and see your brand worn by more than 5,000 attendees throughout the convention. Lanyards will be distributed at the registration desk upon check-in and will include the ABAI logo. You will also receive acknowledgment in print and digital communications.

 

Elevator Doors (Marriott Marquis)

Investment: $6,000

 

Your message will cover both elevator doors and be seen by the many attendees staying at the convention headquarters hotel.

 

 

 

 

 

 

 

 

 

Escalator Run Clings

Investment: $6,500 (depending on placement)

 

 

 

 

 

 

 

Convention center escalators will see heavy use, and your message will travel up and down with attendees.

 

Directional Signs

Investment: $7,500

 

Your logo will be featured prominently on 12 major directional signs. This year’s convention events will be at the Marriott Marquis Washington, DC and the Walter E. Washington Convention Center, and directional signage will be key. Don’t miss this opportunity to present your brand on a consistent basis as attendees move from location to location. Signage may be a combination of meter boards, stackable cube displays, and easels; sizes vary.

 

 

 

 

 

 

 

 

 

 

 

 

Continuing Education (CE) Signs (multiple opportunities available)

Investment: bundle of 10—$4,500; bundle of 20—$6,500

 

Sessions offering CE are highly popular, and to earn credit attendees will be required to scan a QR code at each CE location. Create a package of highly visible signs featuring your logo—there will be more than 100 spots for CE signs (sizes vary).

 

 

 

 

 

 

 

 

 

 

Banners/Signs/Window Clings In High-Traffic Locations (multiple opportunities available)

Investment: $6,000 an up (depending on location)

 

Hang a banner or window cling with your company message and logo near meeting rooms and entrances for excellent visibility. These high-profile placements will ensure every attendee sees your message.

 

4-Sided Tower (multiple opportunities available)

Investment: $5,500

 

Light up your advertisement! This 4-sided lighted column placed near a high-traffic area or meeting room will be sure to draw attention.

 

Charging Station

Investment: $5,000

 

Get charged up! Device-charging stations will be available in high-traffic areas. Brand a station with your company graphics—these are popular locations that attendees visit throughout the convention.

 

Hydration Station

Investment: $3,000

 

Your message will be noticed throughout the convention as attendees reach for a fresh cup of water in the exhibit hall or other high-traffic areas.

 

Hybrid Career Fair

Investment: exhibitors—$250/non-exhibitors—$1,200

 

Pre-convention marketing and listing on Career Central will attract many attendees seeking new positions. The on-site portion of the hybrid career fair will be Sunday, May 24, in the exhibit hall. Participating companies will benefit from full convention exposure as well as be highlighted on the ABAI website and in the convention app. Many pre- and post-convention benefits and promotions are included.

 

 

Dates and Deadlines

 

Sponsorship and Marketing Opportunities

 

Advertising Opportunities and Order Form

 

Order with Freeman Online

 

Modifed by Eddie Soh
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