Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.

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Fighting Fake News and Post-Truth Politics With Behavioral Science: The Pro-Truth Pledge

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To ensure we offer contemporary continuing education opportunities, the CE credit associated with this video is no longer available, however, the video remains available for viewing.

 

We have witnessed an alarming deterioration of truth in democracies around the globe, especially in the political arena. This presentation describes a behavioral analysis-based intervention, the Pro-Truth Pledge, which combines behavioral science research with crowd-sourcing to help address this problem. The pledge asks signers – private citizens and public figures – to commit to 12 behaviors that behavioral science has shown to be correlated with an orientation toward truthfulness. Pledge mechanisms have been shown in other contexts to lead private citizens to engage in more pro-social behavior. For public figures, the pledge offers specific incentives to behave in concordance with the pledge, with rewards in the form of positive reputation for honesty and truth-telling, and accountability through crowd-sourced evaluation and potential aversive consequences contingent upon deception. A study conducted on the pledge and published in the journal, Behavior and Social Issues, has demonstrated its effectiveness in reducing the sharing of misinformation on social media. These preliminary findings suggest that the pledge offers an important behavioral analysis-based intervention for addressing at least some of the problems caused by fake news and post-truth politics.

 

 

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