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Association for Behavior Analysis International

The Association for Behavior Analysis InternationalĀ® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.

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Category: Learning Center Videos

Kim, Michael. Designing Sustainable Behavior Change. Presentation plus 1 credit BACB CE

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Programs prioritizing ?motivating Behavior Change? frequently fail to generate sustained engagement: over 80% of employees who attempt to create new, healthy behaviors still fail at continuing their training after just the first 30 days, and corporate lifestyle management programs return only $0.50 for every $1 invested (RAND, 2015). The CDC attributes 80% of chronic conditions to this inability to form successful wellbeing habits, resulting in almost $1 Trillion in lost productivity alone (CDC, 2009). The problem is not that people resist change, but they resist being changed. While health promotion can motivate employees to make episodic, temporary changes, when it comes to creating lasting results, learning the skill of creating new habits is what is vital for long-term Behavior Change. The reason: While motivation may get you started, habit keeps you going. Developed by licensed, clinical psychologists from Yale and the University of Washington, this session covers best practices in the design of sustainable Behavior Change systems that have led to the successful training of unconscious, daily habits, derived from more than eight years of clinical testing of evidence-based research from over 100 behavioral researchers. Habit Design has trained more than 500 companies and 100,000 employees - from UnitedHealthcare, Humana, Aetna, Kaiser Permanente, Stanford Medical School, Boeing, Google, The White House, and many others.

  • Your Price: Non-Member: $29.00
  • Non-Member: $29.00
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